Strategy Intern
Sterling Brands
This job is no longer accepting applications
See open jobs at Sterling Brands.See open jobs similar to "Strategy Intern" Cintrifuse.At Sterling, we create brands that make people think, feel and engage. Brands for today. We’ve done it for super heroes and super causes, organic farmers and information miners, bricks and mortar and digital destinations, cosmetics, condoms, and cornflakes – the tried and true and the disruptive trailblazer.
Our obsessively human-centric approach links every inspiration back to the consumer: their lives and passions, their habits and habitats. The result; is beautiful, inclusive, and effective solutions that make brands come alive and thrive.
Our focus is on consumer brands and their identity expressions on-pack, in-store, and online. We love creating the worlds brands live in and inspiring people to be part of them.
Sterling has an amazing culture of appreciation and celebrating team successes.
Sterling Brands | Spring 2024 Strategy Internship
When: May-Aug, full-time
Where: New York/San Francisco/Cincinnati
About the Role:
This summer you could have the opportunity to experience a creative agency environment and gain exposure to a range of industries and high-profile consumer brands.
The Brand Strategy Intern will support Sterling’s strategy team on client projects, contribute to internal strategic initiatives, and complete a cross-functional intern project.
Successful candidates will have a desire to enter a career in the Strategic Marketing field, with an emphasis in branding. We’re looking for a high-performing achiever, with demonstrated leadership in extra-curricular or work positions where critical thinking, creativity and problem-solving skills are required.
This is a hybrid role, based out of any of our three offices (New York City, San Fransisco, Cincinnati). The expectation is to be present in the office 3 days per week with the flexibility to work remotely 2 days per week.
In this role, you will get to:
Participate in client projects that allow you to learn and apply the fundamentals of brand strategy, including:
- Performing category audits and SWOT analyses to understand market dynamics, brand strengths/weaknesses, visual trends, brand messaging, etc.
- Reviewing market data and quantitative/qualitative consumer research to mine for relevant insights and identify key strategic consumer targets
- Contributing to brand positioning and brand architecture development
- Utilizing design thinking principles to understand brand equity and inspire design solutions
- Participating in brainstorm sessions to inform naming, creative territories, brand activation, campaign creation, and more
- Observing qualitative research to better understand the role of consumer-centric brand development
Assist in crafting persuasive and engaging presentations and observe client meetings to see how insights, strategic recommendations, and creative solutions are presented
Contribute to Sterling’s thought-leadership on topics relevant to branding, such as sustainability, health and wellness, and more
Work with team members from Strategy, Design, and Client Services disciplines to understand how the agency operates
Participate in semester-long intern project in collaboration with marketing and design interns
Qualifications
Enrolled in college degree program or MBA program, ideally with a focus in Business, Marketing, Communications, or Strategic Design
Strong critical thinking and problem-solving skills
A desire to learn or build on understanding of basic branding and strategic marketing principles
Articulate and creative—strong conceptual, visual and writing skills
Ability to work independently and think on ones feet
Working knowledge of Microsoft Word, Excel, and Keynote
If you don't meet all of the above qualifications but feel you'd be a good fit, please still consider applying!
Compensation
Base: $16/hr-$20/hr
This represents the low and high end of the base salary an individual in this role may earn as an intern of Sterling Brands in the United States. Compensation may vary based on factors including but not limited to: professional and academic experience; training; associated responsibilities; other business and organizational needs; and geographic location (to account for comparative cost of living). Salary decisions are dependent on the circumstances of each hire.
About Sterling:
We are a brand design consultancy based in NYC, San Francisco, and Cincinnati. For over 25 years, our design, strategy, and innovation teams have been working to bring brands to life across the entire ecosystem of experiences.
This job is no longer accepting applications
See open jobs at Sterling Brands.See open jobs similar to "Strategy Intern" Cintrifuse.