InfoTrust is launching Ignite, an AI-driven solution that transforms raw GA4 data into high-performing audiences for Google Marketing Platform (GMP). We require a B2B product marketing specialist to assist with the MVP launch.

**This is a contractor role set to last for approximately 3 months.**

Key Responsibilities

• Develop Launch Strategy
• Create a comprehensive go-to-market plan for Ignite
• Identify key messaging and positioning for the adtech market
• Demand Generation & Lead Acquisition
• Execute targeted LinkedIn campaigns, personal outreach, and ad placements to attract pilot customers.
• Develop content (landing pages, promotional messages, blog posts, case studies, and email sequences) to drive conversions.
• Identify and engage communities (Slack groups, marketing forums, LinkedIn groups) to promote early access.
• Market Research
• Analyze competitor offerings in the adtech space
• Identify target customer segments and refine ideal customer profiles (ICPs)
• Sales Enablement & Customer Success Support
• Craft compelling sales collateral, including one-pagers, pitch decks, and FAQs for the sales team.
• Assist in preparing and refining customer interview questions and demo scripts.
• Support in tracking pilot success metrics and customer testimonials.
• Marketing Analytics & Performance Optimization
• Define KPIs for pilot adoption and campaign success.
• Monitor LinkedIn campaign performance, A/B test messaging, and refine audience targeting based on engagement.
• Optimize messaging and content based on conversion data and customer feedback.

Deliverables

• Go-to-market strategy document
• Refined marketing assets (landing pages, promotional messages)
• LinkedIn campaign strategy and content
• Pilot program materials and success metrics
• Market analysis report

Timeline

2-4 weeks for initial launch preparation, with ongoing support as needed. Approximately 20 hours a week for 3 months.

Required Qualifications

• 5+ years of experience in B2B product marketing, preferably in adtech or martech
• Proven track record of successful product launches in the B2B space SaaS or AI-driven products
• Strong understanding of digital advertising platforms, particularly Google Marketing Platform, is a big plus
• Strong content marketing skills (writing, messaging, storytelling).
• Experience with AI/ML products and their application in marketing
• Excellent content creation and copywriting skills
• Proven track record of running LinkedIn and B2B lead generation campaigns. Minimum 10k followers on LinkedIn - will ask to provide audience demographics screenshot
• Excellent communication and stakeholder management skills.