Senior VP of Sales (MarTech Consulting)



IT, Sales & Business Development
Chicago, IL, USA · Cincinnati, OH, USA
Posted on Tuesday, January 23, 2024

Now is the time to join InfoTrust!

InfoTrust is a privacy-centric digital analytics solutions company that empowers marketers to make confident, data-driven decisions. Check out what it is like to work at InfoTrust here: Recently named #4 on Fortune's Best Companies to Work For list, we are fast-growing and are seeking new team members ready to jump in and help us expand our client relationships.

We are proud to work with over 50 Fortune 500 companies and continue to add more. We are looking to add top talent to our organization to lead our sales team, expand client relationships, and add even more value. This remote (US-based) role offers competitive compensation and benefits.

SVP of Sales

The Senior Vice President of Sales assumes a pivotal role in shaping the overarching sales strategy, driving performance excellence, and ensuring alignment with overarching business goals while developing the sales operations structure.

This sales leader has a rich history of steering and advancing sales teams within the Professional Services industry, with a particular emphasis on professional services that provide support to marketing, advertising or analytics technologies via ongoing retainers.

The ideal candidate for this role brings a proven track record of steering sales teams toward expansive growth over the past 3-5 years, forging enduring partnerships with discerning business unit marketing leaders within the broader organizational structure.

Key Responsibilities:

  • Leading sales team to meet and exceed sales targets.
  • Drive revenue growth by identifying new business opportunities, expanding existing customer relationships, and exploring new markets.
  • Implementing sales strategies, processes, and initiatives in line with the organization’s growth objectives.
  • Directly reporting to the Chief Growth Officer (CGO) and co-founder, aligning sales strategies with broader growth objectives.
  • Putting together and executing against a detailed annual sales plan to help organizations meet their business objectives.
  • Collaborate with the Leadership team to contribute to the overall business strategy and provide insights on market trends, competitor activities, and customer needs.

Detailed Responsibilities:

  • Sales Leadership
    • Develop and implement a comprehensive sales strategy aligned with the company's overall goals and objectives.
    • Collaborate with other departments to ensure alignment and coordination across the organization.
    • Set ambitious but achievable revenue targets and monitor the sales team's performance against these goals.
    • Implement customer retention strategies to minimize churn and enhance customer loyalty.
    • Oversee client acquisition efforts across all channels and implement strategies to attract new clients.
    • Work closely with the marketing team to develop effective sales and marketing strategies that generate qualified leads and drive sales.
  • Sales Operations
    • Setting performance objectives and conducting regular evaluations and feedback sessions.
    • While revenue is important, it's equally important to generate that revenue profitably. Therefore, the SVP of Sales should be knowledgeable of the profit margins on the deals their team closes, and the effects that has.
    • Collecting and analyzing market intelligence to identify sales opportunities and threats.
    • Oversee sales forecasting, budgeting, and reporting activities.
    • Implement and optimize sales processes, Salesforce, and technologies to streamline operations and enhance efficiency.
    • Monitor and analyze sales performance metrics to identify areas for improvement and take corrective actions as needed.
  • Team growth and training
    • Recruiting, training, and mentoring sales team members. Provide professional development opportunities for sales team members.
    • Foster a culture of accountability, performance excellence, and continuous improvement within the sales organization.


  • Growing sales organization at a professional services organization or agency from $50M to $100M+ - setting and meeting growth targets.
  • Proven track record of success in a senior sales leadership role, with a demonstrable history of achieving and exceeding sales targets.
  • Ability to build go-to-market strategy, sales models and predictable reporting.
  • Growing and managing a sales team of 20-100 people that generates predictable and repeatable quota attainment.
  • Driving outbound sales via different channels - Value Added Resellers (VARs), Partnerships, Direct Outreach.
  • Experience with VAR or partnership environments where a large percent of revenue is tied to key technology vendors. Proven track record of growing VAR channel partnerships.
  • Understanding of digital advertising business.
  • Leading a team that sells professional services in $500,000+/agreement in size is paramount.
  • Training a team to sell to multiple stakeholders, working accounts and understanding how to handle complex negotiations.
  • Demonstrated ability to implement processes and coach sales people to package and sell complex deals.
  • In-depth knowledge of sales processes, techniques, methodologies and best practices.


  1. Leadership: It's important to have the ability to motivate, guide, and manage the sales team to ensure they meet or exceed their goals.
  2. Recruiting: In partnership with talent acquisition hire top candidates for Account Executive/Account Manager and other roles
  3. Financial modeling and literacy: Ability to model different sales strategies and sales channels. Being able to forecast sales and determine what channels to invest in.
  4. Strategic Thinking: Being able to create and implement strategic sales plans that align with the company's overall goals is crucial. This includes understanding q1 market trends, identifying growth opportunities, and anticipating potential challenges.
  5. Sales Expertise: A strong grasp of sales techniques and methodologies, as well as an understanding the sales process from lead generation to closing, is vital.
  6. Customer-Centric Mindset: Devising and ensuring a customer-centric approach in sales processes and activities to enhance customer satisfaction and loyalty.
  7. Analytical Skills: The ability to interpret sales data and use it to make informed decisions is crucial. This includes understanding metrics and KPIs and using them to improve sales performance.
  8. Ethics and Integrity: Upholding the company's ethical standards and demonstrating personal integrity is crucial. Trust is key in building long-term relationships with customers and team members.
  9. Management style: We are looking for a conscious servant leader who knows how to balance result attainment with the culture of the company and will have leadership maturity to integrate personal leadership style and methodologies with InfoTrust culture, systems and processes.

Finally, at InfoTrust, we believe our success is someone else’s miracle. Giving back to the communities in which our team members live and work is a key part of who we are; we made this “official” with the formation of the InfoTrust Foundation, a registered 501(c)(3) nonprofit organization. Apply Now.