Location: Remote (U.S.-based applicants only)
Headquarters: Cincinnati, Ohio

About the Role

Abre is seeking a strategic and results-driven Director of Demand Generation to lead our Sales & Marketing initiatives aimed at expanding our presence in the K–12 education sector. This role is pivotal in driving brand awareness, generating qualified leads, and supporting revenue growth through integrated marketing campaigns, pre-post conference strategy, and other strategic initiatives.

The ideal candidate is a highly motivated self-starter who can balance setting a strategic vision and executing at a high quality and pace. You have a strong bias towards action and an ability to ruthlessly prioritize. You’re obsessed with data and focus on trackability, measurement, and ROI.

Key Responsibilities

• Strategic Planning: Develop and execute comprehensive, multi-channel demand generation strategies targeting K–12 school districts and educational institutions.
• Team Leadership: Build, mentor, and lead a high-performing demand generation team, establishing a culture of ownership, creativity, and high-quality execution.
• Campaign Management: Orchestrate integrated campaigns across digital advertising, content marketing, email, social media, webinars, and events to engage target accounts and personas.
• Data Analysis: Establish clear KPIs, reporting frameworks, and attribution models to measure program effectiveness and communicate impact to executive leadership.
• Budget Optimization: Manage campaign budgets effectively, optimizing spend allocation based on performance data to maximize ROI across channels.
• Sales Alignment: Drive tight alignment with sales through collaborative planning, regular communication channels, and shared pipeline responsibility.
• Account-Based Marketing: Design and implement account-based marketing strategies that complement broader demand efforts to penetrate strategic accounts.
• Market Analysis: Continuously analyze market trends, competitor activities, and campaign performance to refine targeting, messaging, and channel strategy for maximum impact.
• Cross-Functional Collaboration: Forge strong communications with sales and client success teams, and support lead flow service level agreements (SLAs) between marketing and sales.
• Leadership Participation: Be an active member of the Sales & Marketing leadership team at Abre, helping evaluate and make explicit strategic tradeoffs for the business across all markets and functions.

Requirements

• 8+ years of experience in B2B marketing.
• 5+ years of experience in the SaaS industry.
• Strong proficiency in digital marketing tools (current tech stack includes HubSpot, Semrush, Google Analytics, Google Search Console, Airtable, WordPress, Outreach, and more).
• Track record of successfully leading and developing teams.
• Experience executing and delivering successful lead generation programs in a SaaS-based company; experience in EdTech or marketing to K–12 audiences is strongly preferred.
• High-energy and results-oriented collaborator who can work closely with leaders across the organization to identify challenges and develop solutions to achieve success quickly.

Benefits

• Equity: Stock options available
• Location: Fully remote (U.S.-based)
• Time Off: Flexible PTO and 11 paid company holidays
• Summer Fridays: Early office closures on designated Fridays during summer months to support work-life balance
• Parental Leave: Paid parental leave
• Insurance: Health, Dental, and Vision insurance; Employer-paid Basic Life and Short-Term Disability insurance
• Retirement: 401(k) with company match
• Wellness: Monthly employee wellness stipend

About Abre

Abre is transforming how schools operate by delivering flexible, intuitive software solutions tailored for K–12 education. Our mission is to open learning communities by connecting what matters. We are client-obsessed and solution-oriented, committed to creating value for educators and learners alike.

Our platform enables districts to manage, act on, and evaluate insights in one cost-effective, silo-free platform, supporting areas such as attendance, emotional health, MTSS & interventions, academic performance, behavior and discipline, graduation readiness, and more.

We embrace diversity in background, thought, and experience — and we’re always on the lookout for results-driven professionals who thrive in fast-paced, collaborative environments.